FINE+RARE was founded by Mark Bedini and Bud Cuchet in London
Vinfolio was founded in San Francisco, California, offering a comprehensive platform for buying, selling, and storing fine wine.
Opened the Hong Kong office in Wan Chai, marking its first expansion into Asia.
Don St. Pierre Jr., Co-founder of ASC Fine Wines in China, became CEO and co-owner after leading a $4.4 million funding round.
An investment by Conversion Group, the luxury group owned by the Comfort family, in 2016 accelerated FINE+RARE to a period of intense growth, culminating in strategic M&A activity.
In 2021, FINE+RARE acquired MATMA, a B2B business we had been working with for many years, increasing our global footprint and distribution channels
FINE+RARE and Vinfolio merged in October 2022, marking an exciting chapter in the Group's history, combining expertise in wine storage cellar management to transform into a global marketplace.
With the completed digital transformation of Vinfolio in April 2025, the company has been transformed into a global force with thriving operations in the UK, US, Asia, and Europe, managing approximately $750 million in wines and spirits worldwide.
