Join the global team

The Senior Key Account Manager is responsible for acquiring, developing, and growing Vinfolio’s most valuable key clients across the local area and the broader state. You will represent the Vinfolio brand with passion, professionalism, and a service-led approach, fully aligned with company-wide commercial and strategic goals.

You will be deeply embedded in the local market, proactively engaging with collectors, fine wine buyers, and investors, building trust through in-person service, technical expertise, and consistent relationship management.

You will be accountable for delivering sales performance and revenue growth across your territory, with clear ownership of new business development, client retention, service excellence, and full lifecycle support through the buy-store-sell journey.

With a strong command of the luxury wine space and regional dynamics, you will position Vinfolio as the leading fine wine partner across the local market.

This role can be based in New York, Houston (TX), or Napa (CA). Work arrangements vary by location and may be office-based or remote.

AREA OF RESPONSIBILITY

• Establish and grow long-term relationships with high-net-worth and ultra-high-net-worth clients, guiding them through acquisition, storage, and resale of fine wine and spirits collections (buy-store-sell).

• Drive new client acquisition and referrals through in-market networking, tailored proposals, and service excellence.

• Source demand-led opportunities from Vinfolio’s global supplier and trading network and curate tailored product pipelines for individual clients.

• Be a power user of HubSpot CRM to manage your pipeline, activity reporting, and client relationship insights.

• Analyse behavioural, commercial, and product data to inform proactive client planning and targeted recommendations.

• Deliver on local market-specific acquisition, revenue, and client activity targets.

• Maintain a constant presence in the market: host private tastings, attend and support regional brand events, and engage regularly with key clients and prospects in person.

• Provide regular reporting on KPIs, including sales performance, engagement metrics, and pipeline activity.

• Take full ownership of your professional development, engaging in structured internal and external learning to build advanced commercial and technical capability.

• Partner with cross-functional teams (marketing, trading, logistics, finance) to ensure seamless client servicing and delivery.

• Maintain strong cash management standards and ownership of your debtor list, with attention to positive cash flow across all deals.

• Take accountability for issue resolution, delivering swift and professional responses to client challenges.

• Deliver a best-in-class client journey, from onboarding to portfolio curation and lifetime value growth.

• Foster a high-performance culture through personal accountability, communication, and contribution to team success.

• Act as a brand ambassador for Vinfolio across the local major cities and the U.S. market, championing our expertise, service, and reputation.

PERSON SPECIFICATION

• Proven track record in managing and growing relationships with High Net Worth/Ultra High Net Worth clients, ideally in fine wine or adjacent luxury goods sectors.

• Strong commercial acumen and consistent delivery of long-term revenue growth.

• Excellent communication skills, both written and verbal, with strong interpersonal presence.

• Ability to thrive in a fast-paced, dynamic commercial environment.

• Digitally fluent and confident in using CRM platforms (HubSpot), sales analytics tools, and marketplace technologies to drive performance.

• Deep understanding of fine wine and spirits – WSET Level 4 or equivalent preferred.

• Self-motivated, entrepreneurial, and driven by achieving exceptional results.

• Organized, detail-oriented, and adept at managing multiple priorities under pressure.

• Positive, results-driven mindset with a passion for client service and continuous improvement.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

The US Buyer will manage and develop supplier relationships across the US market, forming a key part of the global buying team. This role combines commercial acumen, market insight, and strong supplier engagement with the ability to leverage technology and data to drive performance and efficiency.

As the business embraces a new technology stack, the post holder must be systems-proficient, comfortable working with digital tools, and capable of leveraging data and digital tools to optimize sourcing strategy, drive commercial results and enhance supplier performance.

Ambassadorship for Vinfolio and FINE+RARE will be key, building important direct relationships, but also in a wider context and when penetrating new markets.

RESPONSIBILITIES

• Build and maintain strong relationships with US-based suppliers and wineries, managing pricing, allocations, and sourcing opportunities.

• Serve as the primary point of contact between suppliers and internal teams (buying, brand, sales, logistics).

• Support and lead campaign planning, including En Primeur, promotional launches, and supplier-led opportunities.

• Leverage internal systems and tools to manage offers, track supplier performance, and analyze product lifecycle data.

•Ensure timely and structured communication of offers, pricing, and content across teams using the company’s digital platforms.

• Extract and interpret data from internal systems to assess supplier performance, inform buying decisions, and identify growth or margin opportunities.

• Collaborate with brand and marketing teams to align supplier content with commercial campaigns and digital initiatives.

• Organize and attend supplier tastings, buying trips, and client visits to deepen engagement and spot new opportunities.

• Stay current on market and competitor activity to proactively identify sourcing or margin opportunities.

EXPERIENCE + QUALIFICATIONS

•Proven experience in wine buying and supplier relationship management.

• Strong understanding of fine wine market dynamics and commercial performance indicators.

• Experience working in global or cross-functional teams, with the ability to collaborate across time zones.

• Highly proficient with digital systems and Excel. Experience with buying platforms is a plus.

• Exceptional written and verbal communication skills.

• Experience in developing and managing supplier relationships.

• Educated to WSET diploma (Level 3/4) or studying towards.

• Analytical and data-driven, with the ability to interpret and act on commercial insights.

• Strong organizational and negotiation skills.

• Excellent attention to detail.

• Ability to work in a fluid and fast-paced environment, handle change, and retain a positive outlook.

• Proactive, self-motivated, and able to work effectively across global teams.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

As the Vice President of Sales, US, you will be responsible for leading and driving all aspects of sales performance across the US market. You will shape and execute strategic initiatives focused on revenue growth, client acquisition, and market expansion.

This is a high-impact leadership position that demands a commercially astute, results-oriented sales leader. You will be expected to leverage our sophisticated technology stack and data-driven insights to optimize team performance, enhance customer experience, and fuel commercial success.

Accountable for the continuous development of the team, managing and growing F+R’s most valuable clients as the single most important driver of market growth. Ownership for leading, coaching, and developing a high-performance sale culture in the US. You will be confident in providing robust and timely sales and product reporting and market insight to senior management.

This role will collaborate closely with senior management to implement strategy and drive growth, performance, and excellence across the US market. Upholding and driving the brand values is paramount.

KEY RESPONSIBILITIES

• Must manage and develop individual client base – managing own section of customers and individual sales target, as well as full ownership and delivery of annual US sales targets and growth objectives.

• Lead branded and client networking events in local market.

• High end, accomplished approach to engaging and dealing with and building private client relationships.

• Lead, coach, and develop the US sales team into a high-performing, agile unit with a growth mindset.

• Utilize data and CRM insights to shape sales strategy, optimize client engagement, and identify performance improvement areas.

• Drive customer acquisition, retention, and reactivation through proactive, insight-led sales strategies and exceptional service.

• Close and strong management of cash flow and client debtor exposure to drive cash positively.

• Work cross-functionally with the Brand, Operations, and Technology teams to align on business goals and client strategy.

• Develop and execute strategic plans for expansion in the US.

• Establish and nurture key client relationships through a high-touch, consultative sales approach.

• Provide regular, insightful reports to the C-suite, detailing sales performance, market trends, and strategic recommendations.

• Promote the use of technology and analytics to drive accountability, conversion rates, and client lifecycle value.

• Represent Vinfolio and F+R brands at client meetings, trade events, and industry engagements.

• Monitor and report on performance against KPIs using internal dashboards and tools.

• Lead the adoption and integration of new tech platforms and sales processes.

• Act as a brand ambassador internally and externally, contributing to a culture of excellence and collaboration.

SKILLS & KNOWLEDGE

• 7+ years of experience in senior sales roles, ideally within wine, B2B, tech or luxury product sales background.

• Demonstrated success in driving growth, building sales pipelines, and exceeding revenue targets.

• Strong leadership skills with experience managing and scaling high-performing sales teams

• Tech-savvy and comfortable working within modern sales stacks (CRM, dashboards, marketing automation tools, etc.).

• Data-driven decision-maker with excellent analytical and strategic thinking skills.

• Outstanding communication and interpersonal abilities.

• Experience working cross-functionally with marketing, product, and operations teams.

• A passion for exceptional customer service and delivering value through long-term client partnerships.

• Having an interest in fine wine and a willingness to learn are essential.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

As a Client Advisor, you will be the key point of contact for F+R’s most valued customers, offering expert guidance and exceptional service throughout their fine wine and spirits journey.

You will support the Sales Director, Asia by assisting in client engagement, order processing, and fulfilment, while contributing to the sales pipeline planning and customer service excellence.

This role will be measured and remunerated on service metrics, quality of communication, resolution of tickets around key accounts, and working to deliver a consistent and exceptional brand experience for F+R’s most valuable customer segments.

KEY RESPONSIBILITIES

• Execute client offers and service initiatives, as well as onboarding journeys, ensuring alignment with individual customer goals and standards.

• Deliver a consistently exceptional experience for key accounts by maintaining expert knowledge of service protocols, customer segments, and fine wine and spirits.

• Act as a trusted advisor and brand ambassador, educating customers and providing tailored recommendations based on their preferences and objectives.

• Communicate proactively and professionally with clients on orders, offers, and fulfilment timelines, ensuring timely updates and first–contact resolution.

• Manage and escalate complex issues appropriately while maintaining a strong focus on customer satisfaction.

• Generate accurate reports on customer interactions, sales performance, and service metrics, providing actionable insights to management.

• Collaborate cross-functionally with Sales, Marketing, Logistics and Customer Experience teams to ensure seamless and aligned client experiences.

• Support the execution and optimisation of marketing and sales campaigns, contributing feedback on performance and customer response.

• Profile customer types (e.g., enthusiast, collector, investor) to inform service personalisation and commercial strategy.

• Uphold a culture of innovation and continuous improvement in customer service delivery and internal processes.

PERSON SPECIFICATION

• Proven track record of achieving and sustaining high commercial performance in a sales-focused environment, with a tenacious and enterprising outlook.

• Demonstrates ownership of personal and professional growth, with a strong learning mindset and ambition to develop expertise (e.g. WSET Level 3 or above or currently studying).

• Strong knowledge of fine wine and a genuine passion for the industry,

• Highly proficient in analysing and interpreting data, providing insights, experience, and advanced capability in reporting suites (Power BI) and data analysis (Excel).

• Functional experience working with CRM systems (Hubspot would be advantageous).

• Excellent communicator and collaborator, able to work cross-functionally at all levels with strong relationship-building skills.

• Strong attention to detail and a logical and methodical approach to problem-solving.

• Ability to thrive in a fast-paced sales-focused environment.

• Fluency in English and either Cantonese or Mandarin is essential; proficiency in all three languages is highly desirable.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply

The Buyer for Asia will manage and develop supplier relationships across the Asian markets, forming a key part of the global buying team. This role combines commercial acumen, market insight, and strong supplier engagement with the ability to leverage technology and data to drive performance and efficiency.

As the business embraces a new technology stack, the post holder must be systems-proficient, comfortable working with digital tools, and capable of leveraging data and digital tools to optimise sourcing strategy, drive commercial results and enhance supplier performance.

Ambassadorship for FINE+RARE will be key, building important direct relationships, but also in a wider context and when penetrating new markets.

KEY RESPONSIBILITIES

• Build and maintain strong relationships with Asian-based supplier networks. Grow sourcing for this market with specific allocations through existing and new suppliers, manage pricing and sourcing opportunities.

• Serve as the primary point of contact between suppliers and internal teams (buying, brand, sales, logistics).

• Support and lead campaign planning, including En Primeur, promotional launches, and supplier-led opportunities.

• Leverage internal systems and tools to manage offers, track supplier performance, and analyse product lifecycle data.

• Ensure timely and structured communication of offers, pricing, and content across teams using the company’s digital platforms.

• Extract and interpret data from internal systems to assess supplier performance, inform buying decisions, and identify growth or margin opportunities.

• Collaborate with brand and marketing teams to align supplier content with commercial campaigns and digital initiatives.

• Organise and attend supplier tastings, buying trips, and client visits to deepen engagement and spot new opportunities.

• Stay current on market and competitor activity to proactively identify sourcing or margin opportunities.

EXPERIENCE & QUALIFICATIONS

• Proven experience in wine buying and supplier relationship management.

• Strong understanding of fine wine market dynamics and commercial performance indicators.

• Experience working in global or cross-functional teams, with the ability to collaborate across time zones.

• Highly proficient with digital systems and Excel. Experience with buying platforms is a plus.

• Exceptional written and verbal communication skills.

• Experience in developing and managing supplier relationships.

• Educated to WSET diploma (Level 3/4) or studying towards.

• Good command of both written and spoken English, as well as Cantonese or Mandarin.

• Fluency in French is a strong advantage.

• Analytical and data-driven, with the ability to interpret and act on commercial insights.

• Strong organisational and negotiation skills.

• Excellent attention to detail.

• Ability to work in a fluid and fast-paced environment, handle change, and retain a positive outlook.

• Proactive, self-motivated, and able to work effectively across global teams.

This job description is not intended to be an exhaustive list of duties to be performed by the post holder and may be altered to reflect the business needs of the company.

Email careers@frw.co.uk to apply